During the festive season, ASOS ran a prominent partywear moment that enabled users to browse outfits for various festive occasions. ASOS offered Rimmel the opportunity to integrate with this high-profile fashion feature by aligning a key make up trend to each look. Hosted on a separate co-branded hub, the five key looks were showcased through stylish and engaging stop motion tutorials, and were accompanied by shoppable product links. To encourage further engagement with the campaign, we ran a simple competition – across the hub and social platforms – to win the featured Rimmel products.

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Role: Concept, Pitch, Art Direction and Design