Summer 2023, we encouraged our audiences to make stories that would become ‘The Stuff of Legend.'

Because legends don’t have to feature magic or far-off lands, beasts or brave knights. Sometimes, legends are made sharing a moment with friends, getting out of your comfort zone and trying something new together – the tales you’ll tell around a beach camp fire in Walberswick and warm the pubs of Southwold. ​

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Stuff Of Legend became our consumer call to action and tool for engaging the trade – a single identity and story across every touchpoint available.